Riyadh Season，是沙特史上最大规模的娱乐活动，也是沙特促进经济社会多样性举措的一部分。2019年的首届狂欢季就持续三个月，经济拉伸效应显著。此次重启，沙特目标是接待1150万名游客，其中包括50万名国际游客，从而推动酒店及相关产业的复苏。

Riyadh Season, the largest entertainment event in Saudi history, is part of the kingdom's efforts to promote economic and social diversity. The first carnival season in 2019 lasted for three months, and the economic stretching effect was significant. With the restart, Saudi Arabia aims to welcome 11.5 million tourists, including 500,000 international tourists, thereby boosting the recovery of the hotel and related industries.

In the capital of Saudi Arabia, all buildings are surrounded by LED displays that transform the city into an immersive space with creative content such as naked eye 3D. No matter day or night, the endless stream of people, gorgeous light and shadow, colorful activities, immersive play experience, here has always been a world of light and shadow, a sea of joy.