Riyadh Season, the largest entertainment event in Saudi history, is part of the kingdom's efforts to promote economic and social diversity. The first carnival season in 2021 lasted for three months, and the economic stretching effect was significant. With the restart, Saudi Arabia aims to welcome 11.5 million tourists, including 500,000 international tourists, thereby boosting the recovery of the hotel and related industries.

In the capital of Saudi Arabia, all buildings are surrounded by LED displays that transform the city into an immersive space with creative content such as naked eye 3D. No matter day or night, the endless stream of people, gorgeous light and shadow, colorful activities, immersive play experience, here has always been a world of light and shadow, a sea of joy.