Beijing Road is one of the most commercially valuable districts in Guangzhou and serves as a barometer for Lingnan commerce. It sees an average daily footfall of around 200,000 people, peaking at nearly 700,000. In 2019, the district welcomed over 70 million visitors, generated a turnover of 11.7 billion RMB, had a trading volume exceeding 150 billion RMB, and achieved an annual per-square-meter efficiency of over 20,000 RMB, making it one of the top pedestrian streets in the country in terms of popularity and commercial atmosphere.

This project is located at the New Dashin Department Store on Beijing Road and is produced by Leyard and Kangshuozhan. The 1,200㎡ ultra-large naked-eye 3D outdoor 8K ultra HD LED curved screen displays stunning 3D effects that captivate passersby and compel them to stop and admire.